Despite all the hype about the tasting of the world’s oldest bottle of champagne this week by Perrier Jouẽt, the industry has been dealt a blow with Moẽt Hennessy Champagne reporting a slump in their sales of 35% in the first three months of 2009, according to Decanter (you can read the full article here http://www.decanter.com/news/281561.html). Brands under the Moẽt Hennessy umbrella include some of the most luxurious champagnes like Moẽt & Chandon, Veuve Cliquot, Ruinart, Mercier and Krug.
Is this a sign that the global economic downturn has hit the luxury good market? Or could it just be a post-Christmas slump? And could this be why Louis Vuitton Moẽt Hennessy is rumoured to have held talks with Diageo about the possible sale of its wine interests? Though, I must stress this has been denied by both parties.
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